Roles & Responsibilities
- Performing site specific keyword research, competitive analysis and detailed technical of the company’s website/s to ensure the health of the website in the online space.
- Managing the day-to-day search marketing activities across multiple search engines including the campaign planning, budget management, and optimization of paid search campaigns.
- Providing recommendations and execute/manage strategies for content development in coordination with SEO goals.
- Developing and implementing link building campaigns, perform back link analysis, opportunity identification, solicitation, and optimization.
- Implementation and administration of search engine programs (XML sitemaps, shopping feeds, webmaster tools).
- Monitoring and evaluating web analytics dashboards and reports to develop and recommend SEO strategies.
Requirements
- 2+ years experience in Digital Marketing / SEO
- Any Bachelor’s degree in Marketing or Computer Science
- Proven experience as an SEO Analyst or similar role.
- Proficiency in SEO tools such as Google Analytics, SEMrush, or Moz.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent understanding of search engine algorithms and ranking methods.