Responsibilities:

• Prospecting for new clients/ lead generation
• Direct communication with customers via e‐mail and telephone to promote the Products
• Execute marketing plan/marketing campaigns (e.g. targeted e‐shot, mail shot)
• Follow up and qualify contacts from web registrations, promotions, events and other marketing and sales activities
• Preparation and presentation of results from campaigns
• Recording of all sales activities in the CRM
• Market research feedback

Requirements:

• Minimum of 2+ years of digital marketing experience with a focus in email marketing
• Marketing automation technology and marketing analytics
• Ability to edit and code basic HTML/CSS, preferably with experience specific to email
• Knowledge of segmentation and persona development
• Working knowledge of Google Analytics or similar analytics tools
• Written and oral communication, attention to detail, and project management skills
• Advanced proficiency in MS Office (including Word, Excel, and Outlook)