Senior Manager – SEO & Content Marketing

7 - 12 Years
Bengaluru

Job Description

> Work with the Head of Acquisition to formulate and apply the best industry techniques to increase page rank and organic traffic, including - social bookmarking, On-page & Off-page optimization, classified ads, Blogs, HTML/navigation optimization, Press Releases, Link Building.
> Research and analyze through multiple tools - Google Analytics, Moz, Adwords, Keyword search etc.. to draw insight and new strategies for improving ranking and conversions
> Build and grow your SEO division into a team of effective SEO strategists.
> Own complete responsibility bringing all the sites to number 1 on all Organic search platform and Social media platforms and lead Digital Marketing teams.
> Improve SEO performance - moving quickly to implement ideas and delivering results
> Auditing and analyzing - identifying issues, finding root-cause, and experimenting with solutions at scale in order to improve SEO performance
> Conducting SEO experiments - using rigorous approaches and measurement methods (A/B tests, statistical methods) and proving their effectiveness.
> Rolling out successful experiments with the other team members.
> Trouble-shooting small and large site issues and fixing them directly or managing projects to fix them through other teams.
> Identifying strategic opportunities and prioritizing them against other tactical actions to achieve a balance of short term and long term performance.
> Trouble-shooting complex site issues and either fixing directly or via engineering teams.
> Delivering high quality content that matches the industry needs
> Aligning key stakeholders around the marketing objectives and plan, and leading execution of the plan

Salary: Not Disclosed by Recruiter

Industry:IT-Software / Software Services

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Senior Management

Role:Head/VP/GM- Marketing Research

Employment Type:Permanent Job, Full Time

Keyskills

Desired Candidate Profile

Please refer to the Job description above

Company Profile

Texila Educational and Management Services Pvt Ltd

TEMS is a corporate office for Texila American University Group have their campuses in Guyana (South America),
Zambia (Southern Africa) & UAE (Middle East) with marketing offices in USA, India etc. Texila Group educates over 5000 students from 70+ countries.
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Contact Company:Texila Educational and Management Services Pvt Ltd

Email :aravind.d@texilaems.com