Senior Manager – Product Marketing

7 - 10 Years
Bengaluru

Job Description

  • Market intelligence - be the expert on our customers, who are they, what they looking for, and their key buying criteria.
  • Understand the competitive landscape - be an expert on our competition and how they are positioned.
  • Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
  • Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and how to convert our existing customers and as a refering customer.
  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
  • Plan the launches of new products and releases of existing products, and manage the cross-functional implementation of the plan.
  • Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
  • Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it
  • In addition to the marketing team, you will regularly collaborate with product managers and sales channels; its a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.

Salary: Not Disclosed by Recruiter

Industry:Education / Teaching / Training

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Marketing

Role:Product/Brand Manager

Employment Type:Permanent Job, Full Time

Keyskills

Desired Candidate Profile

Please refer to the Job description above

Company Profile

Texila Educational and Management Services Pvt Ltd

TEMS is a corporate office for Texila American University Group have their campuses in Guyana (South America),
Zambia (Southern Africa) & UAE (Middle East) with marketing offices in USA, India etc. Texila Group educates over 5000 students from 70+ countries.
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Contact Company:Texila Educational and Management Services Pvt Ltd

Email :aravind.d@texilaems.com