Content Marketing Manager

5 - 10 Years
Bengaluru

Job Description

This role requires a heavily content and process driven mindset: to create the content our audience is looking for and then to maximize the path towards conversion to a platform user, as well as encouraging active users.
  1. Accountable for all content marketing initiatives to drive traffic, and engagement with the goal of increasing users and retention on our platform.
  2. Build and manage a rich content/editorial calendar that attracts a qualified audience to our platform (including blog posts, whitepapers, reports, videos, webinars, infographics, news announcements, social posts, etc.).
  3. Editorial requirements include basic SEO understanding, content categorisation and structure, content creation, development, distribution and measurement.
  4. Development of editorial guidelines so content is consistent with our brand voice, style and tone.
  5. Management of digital content and supporting social channels including our platform, social media, email and newsletter distribution.
  6. Collaborating with other team members to create content to help drive social media engagement.
  7. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why.
  8. Measurement and optimisation of the program will be required on a regular and ongoing basis.
  9. Self-motivated and results driven; passionate to learn and grow

Team management
  1. Experience creating content for the web and growing an audience through both organic and paid streams.
  2. Proficiency in marketing automation, content management and blogging software to generate traffic, convert visitors into leads, and nurture them into converted users/customers.
  3. Editorial mindset that seeks to understand what our audience consumes and how to create it.
  4. Ability to analyse and present content and social performance; and adjust strategy accordingly.
  5. Experience having worked in the technology or technology research industry, with an understanding of technology trends.

Salary: Not Disclosed by Recruiter

Industry:Education / Teaching / Training

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Online/Digital Marketing

Role:Social Media Marketing Manager

Employment Type:Permanent Job, Full Time

Keyskills

Desired Candidate Profile

Please refer to the Job description above

Company Profile

Texila Educational and Management Services Pvt Ltd

TEMS is a corporate office for Texila American University Group have their campuses in Guyana (South America),
Zambia (Southern Africa) & UAE (Middle East) with marketing offices in USA, India etc. Texila Group educates over 5000 students from 70+ countries.
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Contact Company:Texila Educational and Management Services Pvt Ltd